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Open Marketing and the Ethics of Sharing

Zend recently decided to not call themselves the creators of PHP anymore. This change in Zend’s marketing has been long overdue. It caused friction with some PHP core developers over the past years that spread into the PHP community.

Others also make mistakes

It is not that Zend is the only company in the Open Source market that made some marketing mistakes in the past. MySQL for example had their CTO Monty Widenius talk fancier then usual in an internally conducted interview and the answers did not sound like he really said them. It made known members of the MySQL community wonder who kidnapped Monty.

Sex sells?

To some marketing experts, the Open Source community might seem like a …

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