According to the MailChimp blog there’s a new program in place at Gmail that allows images in a message to be turned on by default with the following requirements:
- There has to be authentication in place (either SPF or DKIM).
- The recipient has to have sent at least 2 messages in the past to the sender.
Now that second one can be a challenge since a lot of senders do not use a reply-to address that their customers are sending to (in fact many use a noreply address), meaning that none of their subscribers will accumulate two sends and therefore never see images on by default.
Essentially senders need to start using a reply-to address that customers can use, and ideally one that they would otherwise use. As an example a support@ address would be used independently of the mailing, adding the …
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