More and more public cloud companies are moving to managed cloud services to improve their value-add (price premium) and the stickiness of their solution. However, the shift to a database as a service (DaaS) severely reduces the DBAs visibility into the business, thus limiting the ability to hand tune the database to the requirements of the application and the database. The solution is a cloud database that eliminates the hand-tuning of the database, thereby enabling the DBA to be equally effective even with limited visibility into the business and application needs. It is these unique needs, particularly for SQL databases, that is fueling the NewSQL movement.
DBAs traditionally have insight into the company, enabling them to hand tune the database in a collaborative basis with the development team, such as:
1. Performance Trade-offs/Tuning: The database is partitioned and tuned to address business requirements, maximizing performance of …

The primary reasons people are moving to the public cloud are: (1) replace capital expenses with operating expenses (pay as you go); (2) use shared resources for processes like back-up, maintenance, networking (shared expenses); (3) use shared infrastructure that enables you to pay only for those resources you actually use, instead of consuming your maximum load resources at all times (pay-per-use). The first thing you’ll notice is that all 3 cloud benefits have their basis in finances or the cloud business model.
We will focus in on #3 above: Pay-Per-Use. The old school model was to build your compute infrastructure for the maximum load today, plus growth over the life-cycle of the equipment, plus some buffer so the systems don’t get overloaded from spikes in usage. The net result is that your average usage might run 10% of the potential for the infrastructure you mortgaged your home to buy. In other words, you were paying 10X more than …