Recently at Surge 2011, the annual  conference on scalability  and performance, Google's CIO Ben Fried gave an illuminating keynote address. His main insight was that generalists are the people that will lead engineering teams in successfully scaling the web.

In a world where the badge of Specialist or Expert is prized, this was refreshing perspective from an industry bigwig. As tech professionals, or any professional for that matter, we don't welcome the label of generalist. The word suggests a jack-of-all-trades and master of none. But the generalist is no less an expert than the specialist. Generalists can get their hands greasy with the tools to fix bugs in the machine but they are especially good at mobilizing the …

Read the original article at Scale Quickly Like Birchbox – Startup Scalability 101

One of the great things about the Internet is how it has made it easier to put great ideas into practice. Whether the ideas are about improving people’s lives or a new way to sell and old-fashioned product, there’s nothing like a good little startup tale of creative disruption to deliver us from something old and tired.

We work with a lot of startup firms and we love being part of the atmosphere of optimism and ingenuity, peppered with a bit of youthful zeal - something very indie-rock-and-roll about it. But whether they are just starting out or already picking up pace every startup faces the same challenges to scale a business. Recently, we were reminded of this when we watched …