I see that “Big Data” has become the new buzzword with a spike of hype around it. Everyone’s jumping on it. Companies are eager to promote their products as “Big Data,” just as they were eager to be associated with Web 2.0, Service-Oriented Architectures, and all the rest. Predictably, there’s basically zero agreement on what it means.

I’ve seen “Big Data” mentioned in the context of 1TB, which I think is rather moderate sized. But worse yet, I’ve seen 100GB labeled Big Data. I’ve even seen 5GB labeled Big Data. No links — I don’t want to draw attention to them.

I don’t know what Big Data is, but the stick-of-gum-sized flash drive in my pocket holds 16GB. It’s pretty Small. I mean, I forget it’s even there — it’s definitely not Big. I don’t know where I’d draw the line, but if it fits in a commodity server’s memory, which 100GB can do easily these days, it’s not Big Data. I don’t even …

« Post 3 | This is the 4th post in my MoFo Futures 2009 blog series

“When I was a child, my mother lectured me on the evils of ‘gossip.’ She held a feather pillow and said, ‘If I tear this open, the feathers will fly to the four winds, and I could never get them back in the pillow. That’s how it is when you spread mean things about people.’ For me, that pillow is a metaphor for Wikipedia.” — John Seigenthaler Sr.

So the future pulled up in her shiny big metaphor and we got in. In the beginning, our road trip made sense, all well-ordered highways and wholesome roadside attractions. Somewhere along the way, we hit bat country and the …